Launch To Learn
A learning launch refers to a designed prototype or experiment conducted in the market to test the essential basic which are underlying value-creating assumptions of a new-growth enterprise in a quick and economical way. It can build a bridge among consumer co-creation and commercial introduction of a new product or service. However, contrary to a full new product roll-out , the learning launch needs to be learning experiment in order to collect market-driven information to define whether a development idea has sufficient value to warrant detailed exploration with the assurance of further people, time and resources. Indeed, the main purpose of a learning launch is to learn, therefore as a designer, you should make it feel real to clients and launchers, and also you have to remain open to feedback. If you learn and gather wrathful information, the process of learning launch is a success, whether the specific idea is confirmed or not. In fact, the key to achievement
